Handshake

Marketing Consultant
Nov 2024 – June 2025

Consulted on go-to-market strategy for Handshake Referrals app (a Tom Ferry-backed real estate referrals exchange app). I joined shortly before app launch and re-tooled the website from sign-up to app-launch landing page, created an email onboarding campaign (with videos), grew social media followers, created pitch decks, and interviewed real estate agents.

New Website/App Landing Page
Link
Getting Started Center

Launch and Onboarding Emails